When we picture our dream hotel, we can see cocktails, pools and resting under white cotton parasols. This trip, while not a 1-for-1 replication, can be enjoyed by your tyres for far longer than a two-week getaway! Located in Pirelli’s tyre capital in the UK, Burton-on-Trent, our tyre hotel is the must-stay destination for winter and summer tyres who are looking to get away from it all, and their respective off-seasons of course.
So what does the hotel have in store for tyres who book in and get whisked away? Winter tyres can look forward to a summer away from, British weather permitting, warm tarmac and dry surfaces, while their summer cousins take the cold season out to miss wet, slippy conditions.
Arriving at our Burton-on-Trent Pirelli Performance Centre for the first time, tyres heading to our destination will be escorted from their vehicle, onto which new season-appropriate tyres will be fitted, and taken immediately via concierge to their pre-booked ‘room’.