Setting the standard
The pedigree of that first P Zero tyre in 1986 resulted in a brand that shaped the history of the tyre industry and consolidated Pirelli’s place as a global leader in high-performance tyres.
Innovations in the P Zero brand, such as low and ultra-low profiles, have continued to set standards in the tyre industry ever since. And the P Zero Giallo, the first road tyre ever to be based on a racing tyre, showed that it was possible to satisfy the demands of racing while at the same time meeting the road driver’s need for comfort and safety.
Pirelli continues to draw experience and ideas from formula, rally and touring-car racing to cater for the changing needs of drivers and the automotive industry.
To this end the tyre maker has developed an interactive process derived from Formula One and other high-speed motorsports that harnesses the skills of multiple teams of engineers.
Working with the best
In producing tyres that are original fitment for new cars, Pirelli researchers work hand-in-hand with manufacturers’ experts to develop a version of the P Zero that meets the specific needs in terms of both performance (such as integration with the braking system and steering response) and comfort (noise and vibration, for example).
The resulting custom-designed tyres proudly wear on their sidewalls, alongside the Pirelli logo, a letter or symbol proclaiming their specific application (“F” for Ferrari, “AO” for Audi, “L” for Lamborghini, a star for BMW, and so on).
Today, the P Zero range centres on the Corsa, designed for high-performance sports cars, and the current P Zero, whose evolution embodies innovations developed with leading car manufacturers such as Aston Martin, Audi, Bentley, BMW, Ferrari, Jaguar, Lamborghini, Lotus, Maserati, Mercedes, McLaren and Porsche.
The current P Zero, launched by Pirelli in 2007, is widely seen as the leading tyre in the premium segment. Over the past 10 years it has evolved and developed to the point that there is no longer just a single P Zero for original fitment, but instead a core tyre from which many versions have been derived for specific vehicles.
Some of the most recent versions include those for the Porsche 911, the Lamborghini Aventador and the McLaren MP4-12C. Just as was the case with the tyre made for the Ferrari F40 in 1987, all have been developed jointly by the tyre maker working with the car maker’s own engineers. Since 2007, there have been 250 versions of the P Zero.