In the beginning, P Zero was the name, chosen almost at random, of a tyre developed for one specific race, the San Remo Rally, for which Pirelli’s experience in Formula One in the 1980s was adapted to the needs of the Ferrari F40, the first of hundreds of homologations to come. Today, after nearly 30 years of constant evolution in technology and the development of versions that followed that of the cars on which they were to be used, the P Zero remains a dominant force, and at the 2017 Geneva International Motorshow, Pirelli held a dual unveiling of the next level of tailor-made.
The first took into focused the personalization desired by both car manufacturer and driver. Pirelli Color Edition allows the driver to show his personal fit, by selecting the colour of his tyres among 3000 colours available.
The second unveiling lies in Pirelli’s desire to connect the tyre not only to the car, but to the driver. Pirelli Connesso offers the connectivity expected of the 21st century, by providing real time driving data while on the move, making for a safer and smoother driving experience.
These latest features combined with its already designed to fit performance have led P Zero to become and continue to be the original-equipment tyre preferred by car manufacturers for their supersport and other high-end models, as well as by the most demanding drivers looking for both performance and safety.
Designed in 1986, the name and pedigree of that first tyre resulted in a brand that has shaped the history of the tyre industry and has consolidated Pirelli’s place as a global leader in high-performance tyres. That brand has become the benchmark for the entire industry and in all its versions over time, from System and Rosso to Nero and the 2007 P Zero. Each of the various versions of the series features its own innovations and has set standards in the tyre industry, such as the low and ultra-low profiles. They have even set a minor record: the P Zero Giallo was the first road tyre ever to be based on a racing tyre, uniting the needs of racing with those of comfort and security required by ordinary drivers.