Take an average driver, slide them behind the wheel of a car and they suddenly become a completely different character who just happens to be the greatest driver in the world. It is almost a law of the road. In their not very humble opinion, they are simply the best, a perfect example of driving skill and style.
The cast of self-confident driver is incredibly varied. At one extreme there is the Boy Racer, who presumes a handful of lessons means he can screech around like a Formula One champion without putting other road users in mortal danger. In sharp contrast, is the Sunday Driver, who carefully avoids getting within a sniff of the speed limit – even on the safest roads – and happily ignores the long line of traffic visible in the rear-view mirror. Nothing, sadly, can be done to enlighten either of them.
Until now, that is. The arrival of Pirelli’s ground-breaking Cyber Tyre and a host of connected telematics systems allied to Big Data means everyone’s driving style can be measured, assessed and – more importantly – improved. It is no good claiming to be the best driver in the world anymore. The stats are there to prove it – or disprove it! – in black and white.
All this is likely soon to have major implications for motor insurance costs as insurers will be able to grade the premiums they offer according to the safety of your driving style. Already companies such as the UK’s Aviva are offering a driver behavioural app that uses smartphone technology to monitor an individual’s driving style, including their acceleration, braking and cornering. The app produces an individual driving score that can be used to calculate a personalised discount of up to 20 per cent off their premium. Although clearly some drivers will be concerned that pricing could go against them as well.