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British concours & Italian style

Salon Privé offers a celebration of both incredibly rare classics and stunning modern supercars along with, naturally, something of the je ne sais quoi for those who traverse its strictly exclusive red-carpeted entrance. 

This year Pirelli were hosted at Blenheim Palace like never before. And, as was only appropriate, we brought with us a small slice of fine Italian living to what is undoubtedly a quintessentially British affair. Guests enjoyed espresso, cappuccino and latte coffees from Café Milano, housed within a bespoke P Zero showroom wrought from glass and steel, before moving to our stand’s outdoor lounge for an authentic Gelato.

But sweet treats and delicious caffeine boosts were just the beginning of what was a bombastic display of all-Italian colours, style and performance. An Italdesign Zerouno, Lamborghini Aventador S and the inimitable Lamborghini Centenario comprehensively accessorised our new Pirelli Color Edition P Zero. 

Salon Privé, with just these three supercars alone as a jumping-off point, was out to make no bones about showcasing the greatest, and most expensive, cars the world has ever known. 

Down the Rabbit Hole
Stepping into Salon Privé is an unrivaled experience unto itself. To break down an event such as this into the sum of its parts would leave you, without a doubt, with a lot of singularly impressive parts. But as you pass through the entrance emblazoned with the Salon Privé logo you, not unlike Alice, are truly transported to another world. 

There is elegance in simplicity, and as such the layout of such an incredible event takes on a form which allows you at nearly every moment to be in full view of a great portion of ‘Salon Privé Land’.

And what a view it is.

Every foot is filled with eye-catching sights, be they unbelievably rare classics, one-of-a-kind hypercars or even the mouth-watering food on offer. 

Nowhere else in the UK will you find Lamborghini, Pagani, Ferrari, Maserati, Bentley and Aston Martin displays alongside luxurious lifestyle boutiques. As you travel deeper into Salon Privé, modern marvels give way to increasingly rare classic cars as you cross the parade route into a true wonderland for enthusiasts. 

Trooping the Tricolour
Ferrari in 2017 is celebrating seventy years of manufacturing some of the most desirable cars in the world. For Pirelli, this connection is particularly strong with the Ferrari F40, which represents the genesis of both P Zero and our approach to creating tailor-made tyres for unrivaled performance. 

With such a strong Italian presence, Salon Privé dedicated an entire day to pay tribute to the iconic manufacturer and its long, prestigious history. 

All eras of Ferrari were on display, from early classics to timeless pin ups yet unrivaled in the hearts of the enthusiasts in attendance. Of course, whilst Salon Privé celebrates the past, so do they enthusiastically appreciate modern automotive achievements. In this way, there was no shortage of the latest Ferrari models on the lawns of Blenheim Palace.   

Within our stand, as you may well have guessed, we too brought a strong Italian presence in the form of not one tricolour P Zero display, but two. 

The first was formed by three separate tyres, green, white and red, against the back wall of our stand to greet those taking their first sip of barista-crafted Italian coffee with an appropriately patriotic sight.  

The second, a single tyre displaying all three colours in one, balanced out the entrance to our outdoor lounge, with the other flank adorned with what turned out to be a much adored complimentary gelato cart. 

On the lawns of one of the greatest garden parties ever, Italy and Britain came together in a way only Salon Privé can inspire - with incredible cars, fine food and Pirelli at the Palace!

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